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Director,  Art Direction, Graphic Design,  
London, United Kingdom

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Pepsi - Reactive Campaign
Reactive OOH/Social Deck Concept After researching Coca-Cola's recent product recall due to chlorine traces, I came up with the idea to turn this mistake into an opportunity for Pepsi. Using the line "Zero Chlorine. Zero Sugar.” I wanted to directly call out Coca-Cola’s flaw while positioning Pepsi as the safer, cleaner choice. 

The concept taps into Gen Z's love for bold, competitive statements, sparking social media conversation and creating a chance to shift consumer loyalty. It’s a fun, daring response to a major mistake from a competitor. This all done by simply asking the question, “would you rather drink chlorine or drink pepsi”?




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