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Director,  Art Direction, Graphic Design,  
London, United Kingdom

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Lauren James Football Stratergy Plan
Creative Stratergy Plan Deck Concept








Creative, Stratergy, Design As a long-time Chelsea fan and someone who’s followed Lauren James’ career closely, I wanted to create an approach that shows who she is both on and off the pitch. I came up with this concept to show a different kind of loud, the kind that comes from confidence, not words. Inspired by her quiet power, I built a world that lets her game and personality speak for themselves.

From House of Loud, an AI-powered pitch that turns movement into music, to T.E.N., a self-customisable streetwear line, and Untangle with LJ, a podcast set in a pop-up salon, the idea was to show how LJ is changing the game in her own way. No hype. Just impact.

I led on strategy, creative concepting and design for this pitch. We presented it to Nike but it didn’t end up happening. Still, it was one of those projects I really wish had gone live.



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