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Director,  Art Direction, Graphic Design,  
London, United Kingdom

CJ Johnson
London, United Kingdom

Email: cj.johnson661@gmail.com hit me up

“I create for the 10% of viewers who value craft, strategy, and meaning, not the 90% who follow brands for their presence.”
I'm an Art Director and Designer based in London and have worked on many of Nike's global campaigns across Europe, Asia and internationally. I've also worked with clients like Visa, Hinge and others. My style revolves around merging established aesthetics with fresh perspectives, always looking for new angles to explore.

I always try to keep the storytelling and messaging as authentic as possible. I love finding ways to connect people to brands in ways that feel genuine and considered. A lot of my thinking is led by craft — I care about the details, the strategy behind a visual, and the feeling a piece of work gives someone when they come across it. But at the same time, I’m drawn to playing around with things, pushing ideas further, mixing styles and references to create something fresh. Whether it's wrapping a car in "Ghana Must Go" bags or producing visual lamnguage for Marcus Rashford signature football boot launch, I enjoy finding unexpected ways to bring culture to the forefront.

Being a creative is something I’ve pushed my whole life. From being 10 and designing brochures to hand around the neighbourhood offering odd jobs to save up for my first skateboard because my mum couldn’t afford to get me one, to being 12 and making logos for tees and tie-dying them, all the way through to starting my own platform, CUNCHMAG. I’ve always been creating and never really imagined that it could lead to a full career. It’s been a passion of mine for as long as I can remember.

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