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Director, Art Direction, Graphic Design,
London, United Kingdom
Nike Air Max DN
Style My Boot ft. Soldier
Nike London
Concept/Storyboard Build, Art DirectionThe AV content is a teaser for the Air Max DN release, which will take place during Air Max Day (a car boot event). The content provides an insight into the protagonist, Soldier, and his installation featuring a car wrapped in "Ghana must go" bags. These bags carry profound stories related to immigration in West Africa, tales of uprooted people on the move in search of a better life, which resonates with Soldier's own story of moving to London from Lagos.
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