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Director,  Art Direction, Graphic Design,  
London, United Kingdom

Nike
Marcus Rashford Collection
Better Believe It





Art Direction This was for the launch of Marcus Rashford’s signature football boot and collection — a Nike campaign that ran across social, paid digital, and retail. The launch drew major attention, with Hypebeast, Soccerbible, and Versus picking up the work. The results followed, with demand reaching 180% over planned sell-through and content performing 35% above Nike’s social benchmarks.

My role was to help define the visual identity of the campaign. I used a mix of camera angles, movements, and colour palettes to create an intense atmosphere and show the power of Marcus Rashford on the pitch. The red palette was key, representing passion, energy, and aggression — all traits Rashford brings to every game. The dynamic camera work and shifting shades of red helped underline his drive and presence.

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