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Director,  Art Direction, Graphic Design,  
London, United Kingdom

Nike
Marcus Rashford Community Shoot
Better Believe It


Art DirectionThis was a photoshoot extension of the main Marcus Rashford campaign, featuring an all-local cast and shot by Manchester-based photographer Alina Akbar. We captured the imagery in hyper local spots like Fletcher Moss, the area where Rashford grew up and played for his first football team. The shoot paid homage to his hometown and further highlighted his journey. Every part of this project was rooted in Manchester, from the locations to the people in front of and behind the camera. It was a powerful way to celebrate the talent and culture of the community that shaped him.


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