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Director,  Art Direction, Graphic Design,  
London, United Kingdom

Air Jordan China
Birthplace Of Dreams


Art Direction, Creative Direction The goal of this campaign was to spark new dreams by collaborating with the street culture community to create momentum in the birthplace of dreams. The aim was to inspire self-belief in individuals by showcasing Jumpman as a symbol of inspiration. By putting agitators at the forefront of Jordan Brand’s rotation, individuals were encouraged to express themselves authentically and confidently during their journey towards achieving their fearless dreams.






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