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Director,  Art Direction, Graphic Design,  
London, United Kingdom

Nike Air Max DN
Style My Boot ft. Soldier
Nike London







Concept/Storyboard Build, Art DirectionThe AV content was a teaser for the Air Max DN release, which took place during Air Max Day at a car boot event. It gives a glimpse into the protagonist, Soldierboyfriend, and his installation featuring a car wrapped in "Ghana must go" bags. These bags carry deep stories tied to immigration in West Africa, tales of people on the move in search of something new, which mirrors the Artists own journey from Lagos to London.

For this project, I collaborated with the artist and came up with the idea to wrap the car in the bags. I also created the storyboard and oversaw the director as the AV content came to life. The project came in with a tight budget and limited resources, which initially made my agency hesitant to take it on. I convinced them to move forward, and ended up handling the project with just myself and a producer. On set, I pulled together a younger film crew due to budget constraints, which ended up being a great opportunity for everyone involved.



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