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Director,  Art Direction, Graphic Design,  
London, United Kingdom

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Air Max DN  Activation
Pitch Deck Concept This was an idea I had for Nike Air Max DN that didn’t actually happen, but I wish it had. A bold, immersive concept that brings the design and tech of the Air Max DN into the real world. Built with Gen Z in mind, it turns “Dynamic Air” into a surreal street experience, blurring the lines between what’s real and imagined and folding the unreal into everyday outdoor spaces.

This installation is designed to get heads turning and draw attention to the new Air Max DN. I created mock-ups and, through research, found the right building in a location that sits at the heart of youth culture — aspace that would naturally grab the right kind of attention.


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